Tiffin has a loyal customer base. In fact, it’s cult-like. Ask to join the unaffiliated Facebook fan group and you’ll see what I mean.
Their motorhomes are luxurious, technologically advanced, and reliable. The problem is, not many people outside of their base know that. Our solution was to target air travelers in airports and online to show them what they’re missing out on by flying instead of driving. In other words, recruit for the cult.